Launching Esquire Weekly
Esquire Weekly tablet edition is part of an enhanced proposition to subscribers and part of the brand’s multi-channel expansion. It offers men a bite-sized briefing for the week ahead. Our insight for launch was that for Esquire men being ‘in the know’ is like a competitive sport which led directly to our Man vs Week creative idea.
The campaign ran online and in national press as well as in-mag, in-tablet and on the Apple Newsstand. It achieved over 80,000 app downloads in the first week.