The RSPB wanted to show people that they were not just for the middle class ‘twitchers’. They wanted to inspire a new generation to engage with wildlife conservation.
To most kids, nature is often seen as a place to visit, not something to be discovered where they already live. This campaign aimed to show that the wonder of nature exists right on their doorstep. Because by getting children involved at home, there’s more chance they will engage with wildlife and the environment on a bigger scale.
The whole project was a labour of love for us, from working with RSPB on their strategy, to rebranding the charity with ‘Giving nature a home’, to creating a national campaign which ran across TV, social and press and engaged thousands of people.
65,000 guides to ‘Build Nature a Home’ requested.
1.3 million unique page views on the campaign website.
Awareness of RSPB as a ‘whole of nature’ organisation rose 14%.
At least 236,000 ‘homes for nature’ built across the UK.