• National Book Tokens
  • National Book Tokens
  • National Book Tokens

National Book Tokens


The sales of book tokens had been falling year on year. This was an awareness campaign which aimed to capture some of the excitement people experience when they are in a bookshop, bringing to life that giddy energy you get when you know you have to pick something.

The campaign appeared in print and online and was shared widely on social media.

The film appeared on various VOD channels with a view completion rate of 95% (compared to an average of 30%).